Tag: digital marketing

07/02/2025

Simplex's Strategic PR Campaign Drives Massive Growth and Brand Visibility

Simplex, the popular payments processor in the cryptocurrency space, recently increased its market share. They did this by executing a precise and focused public relations campaign alongside MarketAcross, a specialized cryptocurrency-focused PR agency. This partnership further addressed Simplex’s lack of local coverage and press relationships from the start. In return,...

Beyond the Hype: 3 Data-Driven Crypto Marketing Strategies That Actually Work

07/02/2025

Beyond the Hype: 3 Data-Driven Crypto Marketing Strategies That Actually Work

It's a wild west. A place of opportunity and danger, where wealth can be created, or evaporate, with the posting of a single tweet. We've all seen the Lambo-peddling influencers, the moonshot promises, and the projects that vanish faster than a Bitcoin flash crash. Let’s face it, how much of...

Further Reading

Okay, let’s be real. Remember Aunt Carol at Thanksgiving last year? The same one who promised that Bitcoin would be declared dead before Christmas and that it was all just “fairy dust money.” Well, Aunt Carol, I’m about to blow your mind. Bitcoin’s not only catching up with traditional finance,...

Put aside all your preconceived notions about Bitcoin. For years, it has been sold as digital gold, a store of value, an asset to HODL and pray increases in value. But what if your Bitcoin could do more? Fineqia's new Bitcoin Yield ETP (YBTC) listed on the Vienna Stock Exchange,...

While the DeFi world is popping, institutional adoption is still a frustratingly slow boil. We hear about some interest here, the sporadic pilot program there, some timid funding allocation, but the dam hasn’t burst. Why? That’s all because institutions desire certainty and DeFi—embattled with its namesake Wild West image—hasn’t always...

Okay, let's be real. Picture this: a pinstripe-suited Wall Street exec nervously explaining NFTs to a room full of crypto natives sporting Bored Ape avatars. Once you get past that logo, though, that vibe is unmistakable! So of course Spiko’s $380 million fund is totally getting on that Chainlink CCIP...

Pakistan has similarly audacious plans to build up a Bitcoin stash. They’re looking to dive into the exhilarating new world of DeFi protocols, which sparks lively debates around the globe. This bold step can catapult our country into a new economic renaissance. In so doing, it endangers the country’s fiscal...

Bilal Bin Saqib, Pakistan’s first and only “Crypto Czar”, wants to transform seized Bitcoin into DeFi assets. Michael Saylor whispering sweet nothings about Bitcoin Maximalism in his ear, CZ Zhao offering… well, let's just say guidance, and suddenly, Pakistan's playing crypto roulette with confiscated criminal funds. Financial innovation or sitcom...

Robinhood. The name is even more tongue-in-cheek, as you can imagine. Robin Hood style, a la stealing from the rich to give to the… well, in this case, the retail investor. And now they’re jumping down the rabbit hole into this wacky, crazy, and often completely whackadoo universe that is...

If Robinhood’s deep investment in cryptocurrency technology is successful, it will change financial access for everyone. It tends to invite deep skepticism from regulators. Let's be real, it is both. The real question should be not if they can do it, but should they, and what are the unintended consequences.Democratizing...