Simplex, the popular payments processor in the cryptocurrency space, recently increased its market share. They did this by executing a precise and focused public relations campaign alongside MarketAcross, a specialized cryptocurrency-focused PR agency. This partnership further addressed Simplex’s lack of local coverage and press relationships from the start. In return, the brand received national attention and saw explosive user growth. The campaign methodically targeted and booked speaking opportunities and set up interviews, resulting in more than 62 stories published on Simplex.
Simplex’s holistic PR strategy did the rest, reaching an estimated 554 million people. It gained top rankings in search engines and built a robust online community. This case study digs into the specific tactics used and the measurable results realized through this prosperous collaboration.
Building a Media Presence from the Ground Up
At first, Simplex had the difficulty of doing business without a history of media connections or press clippings. Recognizing the need for a strong public profile, Simplex partnered with MarketAcross to develop and implement a comprehensive PR strategy. MarketAcross’s goal was to get them media placements and set up interviews. They consistently pursued speaking engagements to elevate Simplex’s profile within the competitive cryptocurrency space.
MarketAcross implemented multiple strategic approaches to significantly improve Simplex’s media exposure. These included identifying relevant industry events where Simplex representatives could speak, securing interviews with key media outlets, and crafting compelling press releases to announce company milestones and partnerships. By zeroing in on these core activities, MarketAcross truly set the stage for Simplex’s ongoing media success.
This required close collaboration between Simplex and MarketAcross, with a strong grasp of Simplex’s objectives. They took a very smart, strategic approach to winning those goals. In an incredibly crowded cryptocurrency media space, MarketAcross made the process easy. That ability netted Simplex some very effective media coverage. This grassroots groundwork took time but was essential to attracting earned media and thus the overall success of the PR campaign.
Achieving Extensive Media Coverage and Reach
Together with MarketAcross, Simplex produced content that captivates and educates. Collectively, they secured over 62 pieces of coverage across all media channels on Simplex. This massive coverage helped increase Simplex’s brand awareness and legitimacy among the crypto community of users. The stories focused on Simplex’s unique fraudless payment solutions, strategic partnerships, and overall contributions to the larger blockchain community.
These placements, all strategically planned and acquired by MarketAcross, allowed Simplex to get in front of approximately 554 million people! With this huge level of reach, brand awareness skyrocketed and increased website traffic followed closely behind. As a result, Simplex opened its doors to millions more new users to its platform. This PR campaign did a fantastic job at establishing Simplex’s PR as a top dog in the cryptocurrency payment processing arena.
Aside from the media coverage quantity, it was really all about quality that counted with these placements. MarketAcross did an excellent job of landing press coverage in well-known industry publications, as well as major media organizations. Accordingly, this elevated Simplex’s profile, further establishing Simplex’s repute as a trusted, reliable partner in the crypto ecosystem. This intentional strategy created the highest possible impact. Through media coverage, the campaign reached a potential audience of 7.9 billion. Most importantly, though, it hit home with primary stakeholders and intended users.
Enhancing Search Engine Rankings and Community Engagement
The successful PR campaign produced an even greater landmark success. Simplex vaulted to number two in Google US for the high-value keyword “buy crypto with credit card.” This elevated ranking helped raise Simplex’s profile for consumers looking to buy cryptocurrency. Doing so increasingly led to a skyrocketing increase in organic visitors to Ubers’ platform. The improved search engine ranking was a direct result of the high-quality content and backlinks generated through the PR campaign.
Beyond what we directly measured, these PR efforts were crucial in growing Simplex’s online community by leaps and bounds. The campaign resulted in 26,121 new community members, demonstrating the effectiveness of the PR strategy in engaging and attracting a relevant audience. Simplex made community participation more enticing by raffling off 20 Avatarzz NFTs and providing 5 free Blockchain conference tickets. These initiatives increased community involvement and built an enthusiastic and loyal following among Simplex users.
The strategic use of incentives and community-building activities complemented the media coverage, creating a synergistic effect that amplified the overall impact of the PR campaign. Simplex emphasized the importance of marrying media outreach with community engagement. Consequently, it developed an active and positive online community, which deepened its connection with users. It was this integrated strategy that made us successful in helping the campaign meet its goals and generate lasting impact for Simplex.
Quantifiable Results and Increased Brand Value
Simplex’s tactic of using a PR campaign was successful in creating more media presence and ramping up community involvement. That success turned into real business outcomes. The campaign increased Simplex’s media portfolio value by 86%. This increase is a testament to the increased brand awareness and credibility that we’ve developed from our PR campaign. The $113 million increase in overall media portfolio value for their efforts highlights the value of committing to an effective, multi-year, strategic public relations campaign.
Furthermore, Simplex experienced a 30% increase in user acquisition within a two-week period, demonstrating the immediate impact of the PR campaign on user growth. The swift pace at which they’ve acquired new users shows the effectiveness of our unique PR strategy on display. Most importantly, it directly influences measurable business results and increases Simplex’s profitability. It’s important to note that strategic PR has the power to get millions of new users signed up within mere days. This effectiveness is perhaps most apparent in the cryptocurrency market, which is incredibly competitive and fast-moving.
The result was that PR coverage for Simplex shot up by 100%. This almost 800 percent increase emphasizes the campaign’s impact on the company’s media coverage. The campaign generated over 6,000 social shares and generated over an estimated 1.3 million views. That’s a testament to the depth of engagement and interest in Simplex’s remarkable story. These metrics are a very clear indication that the PR strategy is working. It works to cast a wide net and drum up passion far and wide for the Simplex brand.
