World Liberty Financial (WLFI) is an exciting new decentralized finance (DeFi) project. It’s launched nonetheless, with the Trump family behind it, which is their first big foray into DeFi. Founded by DT Marks DEFI and WLF Holdco in September 2024, the initiative aims to pilot a better method of engaging with communities before development. It has received a lot of attention due to its popular connections to Donald Trump family, as Eric Trump, Donald Trump Jr., and Barron Trump have all supported it. Barron Trump, 18, has been named WLFI’s inaugural chief DeFi dreamer. As of January 2025, WLFI has raised more than $1 billion through token sales, with each token currently being priced at $0.05. The organization recently expanded its portfolio to take in Wrapped Bitcoin (wBTC), Ethereum (ETH), Aave (AAVE), Chainlink (LINK), Ethena (ENA), and Ondo Finance (ONDO). To broaden its market reach, the project is looking to establish partnerships as well as gain exchange listings. On top of that, it intends to introduce a staking functionality come the first quarter of 2025.
Key Figures and Project Management
Chase Herro and Zachary Folkman are developing World Liberty Financial. Both have deep expertise from the DeFi ecosystem. Herro and Folkman were the leaders of Dough Finance, a now-defunct DeFi project. Their involvement brings both experience and scrutiny to the new venture, as investors and observers assess their ability to navigate the complexities of the DeFi landscape and deliver on WLFI's promises.
Justin Sun, a Chinese-born crypto billionaire and founder of several blockchain ventures, has made a substantial investment of $30 million in World Liberty Financial. Beyond his financial contribution, Sun serves as an official advisor to the project, lending his expertise and insights to guide its strategic direction. Sun’s participation gives WLFI authority and credibility. It further strengthens WLFI’s impact as the project is all set to make its mark in the quickly growing and competitive DeFi space.
Donald Trump and his sons, Eric and Donald Jr., have promoted World Liberty Financial. Their influence has really raised the profile of the project to get it to that level of fundraising success! Naming Barron Trump — the former president’s youngest son — as the new chief DeFi visionary has members of Congress raising their eyebrows. Despite his age, Barron's role suggests a significant level of involvement in shaping the project's vision and direction.
Financial Strategy and Token Holdings
World Liberty Financial Asset management affords wealth building opportunities. As of this writing, they have $23.6M in USDC, a stablecoin that is pegged to the US dollar. This USDC reserve is actively used to acquire other tokens, allowing WLFI to diversify its portfolio and capitalize on emerging opportunities in the crypto market. Analysts and investors roundly scrutinize the project’s upstream investment choices. Their observations have provided the team with some excellent guidance and advice, improving the project’s broader strategy and overall risk management practices.
As of late September 2023, the WLFI portfolio’s largest cryptocurrency holding by dollar value was Wrapped Bitcoin (wBTC). It currently has more than 162.69 WBTC, worth just over $14.25 million. Wrapped Bitcoin is an Ethereum-based ERC-20 token. It's a wrapped version of Bitcoin on the Ethereum blockchain, making it usable and interoperable within various DeFi applications. This major investment in wBTC represents WLFI’s clear vote of confidence in Bitcoin’s future. Furthermore, it signals their commitment to bringing Bitcoin into the DeFi ecosystem.
World Liberty Financial aims to deeply embed the Aave V3 protocol into its overall operational framework. By building WLFI on top of Aave V3’s infrastructure, we want to make the whole experience as simple and secure as possible for users. This integration highlights WLFI’s long-term focus on using proven and tested technologies to create a strong DeFi ecosystem.
Future Development and Market Expansion
Looking forward, World Liberty Financial has set forth aggressive initiatives to increase its market distribution and improve its products and services. Over the course of the next year, WLFI expects to gain traction by forming strategic partnerships with major crypto movers and shakers. Additionally, they are intending to take out listings on major cryptocurrency exchanges. Such initiatives further increase the liquidity for the WLFI token. They bring it more within reach of a more diverse investor base.
In early 2025 (Q1), World Liberty Financial will introduce a staking feature. This amazing new feature allows users to earn rewards simply by staking their WLFI tokens! Another popular mechanism in the DeFi space is staking. This system incentivizes users to hold and stake their tokens, increasing overall network stability and security. The launch of staking will keep attracting more users to the WLFI platform. Apart from spurring use of the WLFI token, this amendment will increase demand for the WLFI token.
