Korean conglomerate Lotte Group’s mobile integrated voucher service Giftiel has partnered with the Aptos blockchain. This integration allows users to own and transparently manage their vouchers on-chain, marking a significant step towards mainstream adoption of Web 3.0 and the practical use of digital assets in the real economy. Aptos, a high-performance Layer 1 blockchain, was instrumental in providing technical assistance for the integration. This exemplifies its potential to power the future of financial technology.
Aptos is proving to be one of the best blockchains in the world. Its innovative technology, flexible infrastructure, and strong consumer protections distinguish it from the pack. This architectural approach allows for unmatched high throughput and low latency, allowing it to scale to billions of users. This type of platform gives companies like Lotte the space and flexibility to make big, audacious innovations. Only then can they feel secure creating tangible, real-world, economy-improving ‘Money Movement’ ecosystems.
And that’s where the tech integration with Giftiel has really changed the game. It’s already surpassed 500,000 users and 1 million vouchers issued. The whole lifecycle of Giftiel vouchers has been brought on-chain, giving users a much more transparent and efficient experience. On top of that, our Aptos explorer provides real-time access to Giftiel’s blockchain data to drive even more transparency and trust in the Giftiel project.
"The early results from Giftiel's integration with Aptos show how blockchain delivers tangible business value and real-world impact at scale,” - Solomon Tesfaye, Chief Business Officer of Aptos Labs
Aptos attracted major confidence from elite backers. Notable backers include a16z, Katie Haun, Apollo Global Management, Binance Labs, Dragonfly, PayPal Ventures, and Franklin Templeton Investments. This backing highlights the strong belief in Aptos’ technology and vision to transform global financial systems.
"This project aims to provide users with a new digital experience that goes beyond simple benefits, allowing users to own and transparently manage their coupons. Building on the blockchain integration of Giftiel, we will drive various innovations to increase the utilization of digital assets in the real economy and contribute to the mainstream adoption of Web 3.0. As stablecoin regulations take shape in the future, the practical use of digital assets within the real economy is expected to expand further, building on the foundation established by the Giftiel service.” - Kang Tae-ho, Head of the Future Growth Division at Daehong Communications
Aptos’ technology underpins and accelerates the long-lasting, practical use of digital assets to reinforce the real economy. Its seamless integration with Giftiel is just one example of this vision being realized. By providing enterprise-grade infrastructure, Aptos enables companies to innovate with confidence, creating new and valuable digital experiences for their users.
