Bitcoin’s performance during Q2 of 2025 has been truly phenomenal thanks in large part to bullish indicators on all fronts. Macro trends, money supply signals, institutional flows, and on-chain behavior all pointed north. Regulatory progress is certainly getting exciting! The GENIUS Act and crypto reserve legislation have been moving in states, including New Hampshire, Texas, and Arizona. Continued adoption, most visibly seen by stablecoin flowing and the recent ETF filing highway, added fuel to Bitcoin’s bullish run. The Realized Cap of Bitcoin also had an upward trajectory, showing large amounts of capital inflows. The time course of Bitcoin’s superb performance in Q2 provides stark evidence of Bitcoin’s undeniable ascent as a stable store of value. It is a strong inflation hedge, too.

You’ve shown exemplary excellence. Yet in this historic pump, financial media giants including The Wall Street Journal, Financial Times, and The New York Times chose to leave Bitcoin’s progress unreported. This gap is puzzling given that the Financial Times and The Economist are often the first to catch important stories in the financial world like this one. What’s worrisome is why there is so little coverage. Hype around cryptocurrencies is at an all-time high, both as an asset class and a technological breakthrough.

That silence from elite financial media can be explained by a number of reasons. One possibility is institutional reluctance. To traditional financial institutions, Bitcoin and other cryptocurrencies represent a dangerous double-edged sword long feared by banks—one that undermines their existing monopoly. A second reason might be the reaction to the threat to legacy finance as we know it. Perhaps these media outlets, conscious of their reputations, are deliberately downplaying or ignoring Bitcoin’s success. Or, they may be protecting the interests of their legacy financial backers and advertisers. Whatever the reason, this information asymmetry creates real-world impacts on investors and the crypto market at large.

The Impact of Media Silence

This type of non-coverage from traditional financial press only serves to deepen suspicion and distrust towards cryptocurrencies and can further erode confidence in their future. In recent surveys, less than half of adults in the U.S. reported a great deal or quite a bit of confidence in cryptocurrencies. The media and social networks have made cryptocurrencies out to be quick cash grabs. This mischaracterization can drastically increase the exposure to threat for certain investors. Intimidated, investors often stop before they start due, in part, to their overreliance on financial advisors to steer their journey. What’s more, a whopping 77 percent of them base their investment decisions on media reports.

This lack of clear information creates an atmosphere of uncertainty for potential investors. They are ill-equipped to navigate the complex and risky crypto market and have no one they can trust to get relevant information from. It makes it easier for misinformation and misconceptions about Bitcoin to thrive, which only serves to slow down wider adoption and acceptance. Fair and objective coverage by trusted media outlets is key. Without it, harmful fears and stereotypes can fester, causing people to retreat from the vast opportunities that cryptocurrencies have to offer.

Where Is Bitcoin Getting Constructive Coverage?

CoinDesk, for instance, offers a range of newsletters dedicated to covering various aspects of the crypto world:

  • The Node: Daily coverage of Bitcoin and the broader cryptocurrency market.
  • Crypto Daybook Americas: Daily coverage of Bitcoin and the cryptocurrency market in the Americas.
  • State of Crypto: Weekly coverage of Bitcoin and the cryptocurrency market.
  • Crypto Long & Short: Weekly coverage of Bitcoin and the cryptocurrency market.
  • Crypto for Advisors: Coverage of Bitcoin and the cryptocurrency market, specifically for advisors and professionals.

These outlets, along with others in the crypto-specific media space, play a crucial role in providing accurate and insightful information to investors and enthusiasts. They give a much needed counterpoint to the vacuum of coverage coming from legacy media. In doing so, they’re helping to fill the information void and encouraging a better understanding of Bitcoin and its potential.

The Bigger Picture: Institutional Adoption

It’s been quiet in the media lately, but institutional adoption of Bitcoin continues rising at a consistent pace. In essence, this trend exemplifies that irrespective of the media narrative, Bitcoin has moved beyond the hype to continue receiving traction by more sophisticated investors and organizations. Consider these developments:

  • Regulatory clarity: Jurisdictions like the EU, Singapore, and Hong Kong are establishing clear frameworks for cryptocurrencies, while the U.S. is progressing with decisions on Bitcoin ETFs and digital asset custody.
  • Institutional investment: Corporations are purchasing large amounts of Bitcoin, with over 196,000 BTC bought in the first quarter of 2025 alone.
  • Financial institution involvement: Banks like Goldman Sachs and BNY Mellon are launching crypto-related services, such as Bitcoin and Ethereum derivatives, and digital asset custody platforms.
  • Government initiatives: El Salvador has made Bitcoin legal tender, and the U.S. government has announced a Strategic Bitcoin Reserve, demonstrating growing institutional acceptance.
  • Partnerships and collaborations: Companies like Visa and Circle are partnering to enable payments using stablecoins, indicating growing institutional interest in cryptocurrencies.

These recent changes are positive and signal a strong future for Bitcoin. Despite little focus from the broader financial press, it’s still proving to be pretty strong. Institutional adoption is increasing sharply. It won’t be long until the most unwilling or laggard of these outlets are forced to notice and cover Bitcoin’s growing importance.

Despite Bitcoin’s historic surge, elite financial media is still failing to cover it properly. This gap highlights the existing friction between legacy finance and the quickly expanding crypto economy. Though we understand that the reasons for this silence may be multifaceted, we believe the effect on investors and the broader market is undisputed. By seeking out alternative sources of information and remaining aware of the evolving landscape, investors can make more informed decisions and navigate the world of Bitcoin with greater confidence.