Memecoin projects are the most profitable endeavors in the crypto world, as of 2025. According to a new study, memecoins have been the most successful sector of crypto, bringing an 18.82% profitability rate. Interestingly, this figure is the largest across every sector examined—except for Real World Assets (RWA). With investors still clamoring to get in on the latest memecoin craze, hundreds of millions more tokens are hitting the market.
Memecoin Dominance in 2025
The research conducted by BNBChain and TokenInsight dissected CoinGecko’s market data and compared it among 10 different crypto sectors. It tracks the total return of each token between January 1 and May 31, 2025. With these parameters, the results were quite revealing, showing that memecoins not only miraculously survived but thrived having the highest rate of profitability. The results did not directly call out the overall return of memecoin projects. Financially speaking, at least that return was high enough to place them almost at the top of the short line profitability charts.
This trend of launching memecoins everywhere is reflected in the appalling amount of new tokens created each day through sites such as Pump.fun. By June 11th, 2025, an astonishing 5.9 million new meme tokens had been minted on Pump.fun. Then by 2025, look forward to a daily average of 36,405 new meme tokens. That’s an enormous leap from the 10,417 daily average we experienced in 2024!
In January 2025, creators just started a 1.7 millionth new meme token. That provided a potent background for an entire year driven by meme-based speculative crypto trading. By 2025, monthly meme-token launches regularly exceeded 800,000. This surprise jump is a testament to just how much interest and speculative capital is flooding into the sector.
The 2024 Memecoin Surge
The memecoin phenomenon is not new. The memecoins As of 2024, memecoins have had a whopping explosion, rising by over 330% and attaining a market capitalization of $140 billion. This surge drew considerable attention from both seasoned crypto investors and newcomers, as many sought to capitalize on the rapid gains associated with these digital assets.
The memecoin market is highly volatile, high-risk and speculative. In conclusion the study underscores the mismatched narrative that though a handful of investors have gotten incredibly rich, most other investors have largely lost their shirts. This duality highlights the need for caution and further educational research when interacting with memecoins.
Risks and Realities
Though the prospect of rapid returns is tantalizing, the research exposes important risks involved in memecoin trading. A shocking 78% of the crypto investors invested in the president-backed memecoins. They were dazzled by the hype and the idea that political will and alignment would create value. However, 66% of these investors ultimately lost money, illustrating the dangers of investing based solely on endorsements or fleeting trends.
We’re falling for the meme token trap. The failure rate of meme tokens is a well-documented meme-ified reality. Unfortunately, most of these projects are devoid of any real value and just speculation and social media hype. This paradox makes investors vulnerable to swings from hope to despair. They are especially at risk for pump-and-dump schemes and market corrections that can lead to devastating losses.
