Let’s face it—the SEC isn’t exactly rolling out the welcome mat for crypto. Circle’s recent public offering that increased the company’s valuation fourfold within 24 hours has certainly opened some eyes with lawmakers in Washington. It's a signal, a real one. We’re still left with the question of not if, but when and how more crypto companies will follow suit and go public. Believe me when I say this, the SEC has a playbook. Although not legally binding, it reverberates in the historical enforcement measures taken. It is further evidenced in more subtle pronouncements and the overall mood of regulatory trepidation.

What Does the SEC Really Want?

Imagine the SEC not so much as a gatekeeper but rather as a… really, really, really skeptical chaperone. They're not necessarily trying to block crypto from the dance, but they absolutely want to make sure everyone's behaving themselves.

Here's what I believe matters most to them:

  • Decentralization (or lack thereof): The SEC hates centralized control. It smells like traditional finance, which they already regulate. They want to see real decentralization, not just marketing buzzwords.
  • Security, Security, Security: Hacks, exploits, rug pulls – these are nightmares for investor protection. A company with a shaky security track record is dead in the water.
  • Consumer Protection: Are users being treated fairly? Is there transparency about risks? The SEC needs to be convinced that retail investors aren't being led into a financial minefield.
  • Compliance: Are you following the rules? This one's obvious, but it's also the most crucial.

The SEC’s behavior bears striking resemblance to the parent too much that is overprotective of their children. A very strict parent.

Three Companies on the SEC's Radar

Following the SEC’s playbook, I think three companies are obvious targets that have been clearly identified in their crosshairs. To remain on schedule and not incur fines, they need to implement certain measures. Beware, this is my hobby horse, and it is a well-trodden path by an observer jaded by decades spent in this space.

  1. Gemini: The Pressure is On

    The Winklevoss twins have been battling regulators for years. Their confidential S-1 filing is a bold move, but it also puts a giant target on their back. Gemini's strengths? Brand recognition and a (relatively) clean track record. Their weaknesses? Past regulatory skirmishes. They need to convince the SEC that they've learned from their mistakes.

  2. FalconX: The Dark Horse

    FalconX, the prime brokerage valued at $8 billion, is an interesting case. They're catering to institutional investors, which should appease the SEC's concerns about retail risk. However, prime brokers are essentially the plumbing of the crypto world. The SEC will want to know exactly what's flowing through those pipes. They need to be hyper-transparent about their clients and their risk management practices.

  3. OKX: The Comeback Kid

    OKX's ambition for a U.S. IPO is audacious, especially after their recent settlement with the Department of Justice. But this could be a stroke of genius. By settling, they've cleared a major hurdle. Now, they need to demonstrate a serious commitment to compliance. This means beefing up their anti-money laundering (AML) and know-your-customer (KYC) procedures. It's a long shot, but not impossible.

The Trump Card: Politics and Regulation

Here's where things get really interesting. The article mentions a "more favorable environment for crypto due to factors like the Trump administration's support." Now, I'm not saying the SEC is a political puppet, but let's not pretend that politics don't play a role.

A Trump administration, likely to be less hostile to the development of crypto, could help lay the groundwork for smoother approval of these crypto IPOs. The SEC is statutorily obligated to protect investors. They won't simply rubber-stamp anything.

Trump's potential return is sparking anxiety in some corners of the crypto world. Will he set off a free-for-all where the worst bad actors are the only winners? Or will he doom the whole enterprise by tilting too far toward innovation at the expense of investor protection? No one knows for sure.

Crypto’s fate though is more deeply connected to the broader political landscape. And that landscape is constantly shifting.

What Does This Mean For You?

And if you’re a civic-minded investor, pursue your own due diligence. Don't get caught up in the hype. These crypto IPOs are inherently risky. Know what the business model is underneath, what the regulatory risks are, and what the volatility might be.

If you're a crypto entrepreneur, take note. The SEC is watching. Compliance isn't optional. It's a prerequisite. Focus on transparency, security, and having a legitimate business to find success.

The future of the crypto IPO landscape is poised to become extremely fascinating. And the SEC’s “playbook” behind closed doors will be where the real magic, aka the keys to success and ultimate failure, will be revealed.